Ramping Up Inbound Leads for a B2B SAAS in Healthcare

Overview

The client is a B2B health SaaS platform, who specializes in optimizing report management for laboratories. They aimed to streamline lab operations and enhance efficiency through their innovative software solutions.

Role

As their growth partners, we were tasked with boosting the client's online presence, driving relevant inbound leads, and facilitating international market expansion.

Challenge

• The client relied heavily on ads and had clicks on brand queries but lacked non-brand SEO rankings.

• They were limited to the Indian market with a .in domain, hindering international expansion.

• The client relied heavily on ads and had clicks on brand queries but lacked non-brand SEO rankings.

• The absence of an effective SEO strategy meant they were not leveraging organic search to generate signups.

Solution

• We created targeted landing pages, highlighting specific pain points that each feature of the platform addressed.

• By identifying opportunities for free resources within the industry, we developed landing pages that generated leads whenever someone expressed interest.

• Our team wrote industry-relevant blogs, providing valuable information to the client's ideal customer base, thus enhancing brand presence.

• We assisted them in transitioning to a .com domain, significantly broadening their international reach.