Boosting Traffic and Inbound Leads for a YC Backed B2B SAAS

Overview

A B2B SaaS company specializing in ecommerce logistics solutions, helping businesses streamline their supply chain operations, ensuring efficient and reliable delivery of products to customers. They work with the belief that one cannot sell to someone who isn't looking and depend on organic SEO as their only source of marketing and, not on ads, thus making SEO an essential aspect for the client.

Our Role

As their growth partners, our role was to enhance the client's online visibility and drive targeted leads. We began by identifying the ideal customer profile (ICP) and conducting thorough keyword research. By analyzing market trends and optimizing the user journey on the site, we aimed to attract and convert relevant traffic. Our goal was to ensure that the client's website was visible to businesses actively seeking logistics solutions.

Challenges

• The client faced a challenge with their extensive website, which included numerous unstructured blogs and resources.

• They struggled to identify which content was driving leads and what they should prioritize.

• There were certain technical SEO issues in the website which hindered the ideal user journey.

• The client was getting traffic for irrelevant keywords and didn't know how to narrow it down to relevant search queries that can generate leads.

• This lack of clarity made it difficult to focus their efforts effectively, and they needed assistance in understanding which elements were most beneficial for their SEO strategy.

Solutions

• We identified and optimized the user journey, ensuring customers had a seamless experience from discovery to conversion.

• By identifying and focusing on high-intent keywords across various customer pain points, we ensured the client ranked prominently in search results where potential customers were most likely to engage.

• We created clusters for new blogs based on topic relevance, helping to build the website's topical authority and improve overall SEO performance.

• Solved website crawling and other technical SEO issues, improving site performance and accessibility for search engines.

• Tracked month-on-month inbound leads and rankings on high-intent keywords, using these metrics as key performance indicators (KPIs) to measure success.

• Ensured the client was discoverable at every stage of the customer's research journey, from top-of-funnel awareness keywords to bottom-of-funnel conversion keywords, aligning content and SEO strategies with the ideal customer's needs.