Overview

The client, is a co-living PG hospitality service, based in Bangalore, operating in multiple properties across the city, providing affordable and comfortable living spaces for young professionals and students.
As their growth partners, we implemented a comprehensive strategy to improve the client's organic search visibility and drive relevant leads, focusing on technical SEO, content creation, and keyword targeting.

Our Role

As their growth partners, we implemented a comprehensive strategy to improve the client's organic search visibility and drive relevant leads, focusing on technical SEO, content creation, and keyword targeting.

Challenge

• High advertising costs with minimal organic traffic conversion.

• Inability to capitalize on local searches despite multiple locations.

• Website built on a no-code platform, resulting in poor indexability and unstructured pages.

• Difficulty in covering all potential localities in Bangalore to generate leads.

Solution

• Conducted a thorough technical audit to identify website issues and opportunities for optimization and fixed the indexability issue.

• Identified micromarkets within Bangalore and crafted specific webpages for each, focusing on local SEO.

• Developed and structured pages to enhance indexability and improve user experience as well as website crawling.

• Monitored property location rankings and targeted micromarket rankings as key performance indicators (KPIs).

• Achieved top 5 rankings across targeted locations through continuous optimization and monitoring.

• Created content tailored to the ideal customer profile (ICP) to expand the customer base and increase brand awareness.