SEO & Content Strategy
Boosting International Traffic for Study Abroad Brand
Helped an edtech significantly enhance their organic international leads, & strategically position them across key touchpoints in the education space.
in 3 months
200+
Non-Brand Queries Under Rank 5
with established rankings
Industry
Overview
The client is an B2C-SaaS platform that assists students in streamlining their international college and university applications.
Our Role
As their growth partners, we helped the client enhance their online presence and attract international leads organically.
Challenges
The client needed to connect with prospective students worldwide.
They aimed to appear in search results related to international education queries.
The client wanted to be visible across various relevant stages of the student application journey.
The client had no organic traffic in the beginning.
Solutions
• Conducted comprehensive competitive analysis to understand the market landscape.
• Developed targeted landing pages addressing specific pain points of international applicants.
• Identified and optimized high-impact keywords relevant to international education.
•Proposed and implemented a blog content pipeline strategy focusing on topics beneficial to international student applicants.
• Implemented a systematic strategy covering each country the client had tie-ups with, ensuring tailored content for each market.
