SEO & Content
Optimizing an OTT Platform's Search Visibility
Enhanced an OTT platform's, overall performance by resolving technical SEO issues, optimizing content, and driving significant traffic growth.
Increase in Daily Clicks
500+
Non Brand Queries Ranking Established
Monthly Organic Traffic
Industry
Overview:
The client is an OTT platform with a strong mobile app presence, boasting over 5 million downloads on the Play Store. Despite their app's success, they struggled with search discoverability, relying heavily on ads to drive web traffic.
Our Role:
As their growth partners, we were tasked with improving the client's search visibility, particularly for their shows, ensuring they ranked when users searched for them on Google.
Challenges:
Despite a large user base, the site lacked visibility in search results, with no rankings for the shows available on the platform.
The client's site had significant technical SEO problems, leading to only the homepage being indexed by Google, while show and episode pages were entirely unindexed.
Solutions:
We updated content and Metadata descriptions for show and episode pages, focusing on how users searched for these shows.
Identified high-demand shows and tailored content to match user search behavior, resulting in an immediate spike in traffic and steady growth.
We did a complete technical SEO audit and thoroughly analyzed the underlying technical issues and coordinated with the tech team to resolve them.
