SEO & Content Strategy
Ramping up Revenue and Organic Presence for an apparel brand
Boosted the client's search rankings and offline store traffic by leveraging their social media presence, reducing ad spend and enhancing discoverability.
In Revenue
30%
Increase In Organic Traffic
Non- Brand Queries Under Rank 5
Industry
Overview
The client is a leading B2C fabric and apparel store, catering to people nationwide with around 200k+ followers across platforms.
Our Role
As their growth partners, we were tasked with improving the client's organic search rankings, increasing their Shopify store revenue and footfall in the offline outlet.
Challenges
The client had a massive presence on social media but struggled with organic search rankings.
Most search queries were based on their brand name, making it difficult for new customers to find them
They ended up spending a lot on ads due to poor organic visibility.
The client needed to leverage their social media popularity to improve discoverability on search engines.
The client also wanted to drive more customers to their physical store.
Solutions
We started by thoroughly analyzing the client's product offerings to understand their strengths and weaknesses.
Conducted a detailed competitive analysis of companies ranking above them to identify gaps and opportunities.
Analyzed top-performing products on social media to understand what resonated with their audience.
Identified how their customers searched for products after seeing them on social media.
Launched new collection pages optimized for high-intent keywords and optimized their existing collection pages to boost their search rankings.
Implemented local SEO strategies to enhance visibility and drive traffic to the offline store, we ensured that potential customers searching for nearby fabric and apparel stores could easily find and visit the client's location.
