Overview

The client is a luxury Italian cosmetics brand expanding its presence in the U.S. market. Specializing in high-quality skincare and beauty products, the brand is known for its unmatchable offerings that cater to interested customers seeking premium beauty solutions, from brands present in Italian markets.

Role

We were tasked with establishing the brand's authority in the U.S. market. Our efforts focused on optimizing the client's online presence, enhancing brand positioning, and driving organic traffic to their website through strategic SEO and content marketing initiatives.

Challenges

• The client had limited brand recognition in the U.S. and needed to position itself as a luxury Italian cosmetic brand.

• They lacked optimized content and relevant keywords to attract their target audience.

• They struggled to establish rankings in the U.S. market due to its strong association with Italy and the need to reposition itself as a U.S.-based business. Additionally, they faced low domain authority as they were starting from scratch with a new domain specifically for the U.S. market.

Solution

• We helped the client narrow down their strengths and optimized product pages, including creating collection pages around their USPs.

• We conducted thorough keyword research and pushed content addressing various consumer pain points, enhancing the brand's luxury positioning.

• We set up a comprehensive sitemap, ensured proper website crawling, and implemented HREFLANG tags for location-specific traffic.

• We launched a backlink campaign targeting the cosmetics and skincare sectors, securing links from top sites in the niche.

• Within three months, our efforts led to significant growth, having initially started from scratch to achieving substantial organic traffic making the client experience a marked increase in brand visibility and authority in the U.S. market.