AI search is rapidly replacing traditional blue-link discovery, and brands that fail to adapt are already losing visibility. As platforms like ChatGPT, Gemini, and Perplexity shape how users find answers, tracking your presence in AI-generated results is no longer optional. This is where LLM tracking tools come in. In this guide, we break down the top LLM tracking tools for AI visibility, explain what to look for, and help you choose the right AI search optimisation tools to stay discoverable, competitive, and relevant in an AI-first search landscape.

Overview of the Best LLM Tracking Tools for AI Visibility

• Vryse: A unified AI visibility and LLM tracking platform that lets brands monitor search performance and organic growth with real-time insights, competitor analysis, and one-click optimisation.

• Peec AI: A prompt-centric AI search analytics tool that tracks visibility, position, and sentiment across AI search engines, helping teams uncover high-impact opportunities and benchmark competitors.

• Profound: A comprehensive AI visibility tool offering answer engine insights, agent analytics, and prompt volume tracking to help brands understand how AI systems interpret and cite their content.

• Rankscale: A GEO-focused AI visibility tracker that monitors brand presence over time, analyses citations and sentiment, and identifies content gaps for optimisation.

• Scrunch AI: An AI agent traffic and brand performance monitoring solution that reveals how AI bots like ChatGPT and Perplexity interact with your site and which content gets attention.

• Otterly AI: An AI search visibility tool that tracks mentions and share of voice across major AI platforms while providing brand position and sentiment data to drive actionable improvements.

• Semrush AIO: An enterprise AI visibility and optimisation suite built on global search data, combining visibility tracking with website optimisation, traffic impact analysis, and strategic reporting.

• Am I on AI?: A visibility monitoring and action recommendation platform that tracks AI response presence and delivers weekly, actionable steps to improve brand performance in AI search.

• AthenaHQ: A GEO platform focused on narrative-driven AI optimisation, real-time prompt monitoring, and automated content updates designed for enterprise teams improving AI search citations.

• Nightwatch: A performance tracking solution with AI-enhanced prompt and keyword research, technical audits, reporting, and search simulation to support scalable AI search visibility strategies.

What is an LLM Tracking Tool

An LLM tracking tool is specialised software designed to monitor, analyse, and improve how brands appear across AI-powered search and generative platforms such as ChatGPT, Gemini, Claude, and Perplexity. These tools go beyond traditional SEO by measuring AI search visibility, including where and how a brand is mentioned in AI-generated responses.

Benefits of LLM Tracking Tools for AI Visibility

• Centralised AI Platform Monitoring
  Track brand mentions and citations across ChatGPT, Gemini, Claude, and Perplexity from one dashboard.

• Competitive AI Search Benchmarking
  Compare your share of voice in AI-generated answers against competitors and spot visibility gaps.

• Content Optimisation for AI Citations
  See which content AI models prefer and optimise pages to increase citation potential.

• Unified Visibility Measurement
  Measure rankings, mentions, and AI search visibility in one place instead of relying on manual checks.

• Faster Optimisation with Clear Insights
  Identify content gaps and opportunities and act on them quickly with guided recommendations.

• Sentiment and Reputation Monitoring
  Understand how AI presents your brand and track whether mentions are positive, neutral, or negative.

• Higher Efficiency and Better ROI
  Automate AI visibility tracking and focus efforts on strategies that drive measurable results.

• Stronger Data-Driven Decisions
  Use real AI search data to guide SEO, PR, and content strategies in a search-and-answer environment.

Key Features to Look for in an LLM Tracking Tool

• Comprehensive AI Visibility and Brand Tracking

  Tracks how your brand is mentioned, cited, and positioned across AI search platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
  Tools: Vryse, Otterly AI, Semrush AIO, Peec AI

• Prompt-Level Tracking and Analysis

  Monitors that prompt trigger AI responses about your brand, how you rank within those answers, and where optimisation can improve visibility and citations.
  Tools: Vryse, Peec AI, Profound, Rankscale

• Performance, Cost, and Risk Monitoring

  Measures changes in AI visibility over time while helping teams identify performance drops, sentiment risks, and inefficient visibility efforts that impact ROI.
  Tools: Vryse, Semrush AIO, Otterly AI, AthenaHQ

• Usability, Reporting, and Integrations

  Provides centralised dashboards, actionable insights, and reporting capabilities that make AI visibility data easy to access, share, and act on across teams.
  Tools: Vryse, Semrush AIO, Nightwatch, Peec AI

The Top 10 LLM Tracking Tools for AI Visibility

Below, you’ll find our picks for the top LLM tracking tools for AI visibility, including who they’re best for and their starting price, so you can quickly compare options and choose the right platform for your AI search optimisation strategy.

Vryse

Vryse is an AI visibility and organic growth platform built for brands that want to win across both traditional search engines and large language models. Designed for modern SEO teams, Vryse combines AI search visibility tracking, competitive intelligence, and optimisation insights into a single dashboard, making it easier to measure and improve how brands appear across Google and AI-powered search experiences.

Trusted by 50+ B2B and D2C brands, Vryse focuses on outcomes that matter, qualified traffic, inbound leads, and sustained organic growth from search and LLMs.

Key Features

• Unified AI Visibility Dashboard: Track brand presence across search engines and LLMs in real time from one centralised view

• LLM Tracking & Monitoring: Measure how your brand, content, and pages surface across AI-driven search and generative models

• Competitive AI Insights: Identify where competitors are gaining AI search visibility and uncover why they’re outperforming

• AI-Powered Opportunity Discovery: Visualise content gaps and growth opportunities using data-driven recommendations

• One-Click Optimisation: Act on insights instantly to improve rankings, visibility, and AI search performance. Vryse also supports end-to-end organic growth through expert-led SEO strategies, including technical SEO, content marketing, local SEO, and eCommerce SEO.

Pricing

• Build – INR 20,000/month: Ideal for solo operators and early-stage teams validating organic and AI search channels.

• Scale – INR 35,000/month: Designed for growth-stage startups building scalable SEO and AI-led visibility strategies.

• Accelerate – INR 65,000/month: Built for mature teams executing high-impact, enterprise-grade organic growth initiatives.

Peec AI

Peec AI is an AI search analytics platform built for marketing teams that want to track, analyse, and improve brand performance across AI-powered search platforms. It focuses on measurable signals like visibility, position, and sentiment to help teams strengthen their AI search visibility and act on opportunities before competitors.

Key Features

• AI search visibility tracking across major LLMs

• Prompt-based ranking analysis

• AI-suggested prompts and search volume insights

• Competitive brand tracking

• Citation and source discovery for GEO strategies

Pricing

• Starter: €89/month

• Pro (Most Popular): €199/month

• Enterprise: Custom pricing

Profound

Profound is an AI visibility and LLM monitoring platform designed to help brands understand how AI systems reference, interpret, and surface their content across generative search experiences.

Key Features

• Answer engine insights for AI search visibility

• Agent analytics to track AI interactions with your website

• Prompt volume discovery across AI queries

• AI shopping and product placement tracking

• LLM-level brand mention monitoring

Pricing

• Starter: $99/month

• Growth (Popular): $399/month

• Enterprise: Custom pricing

Rankscale

Rankscale is a generative engine optimisation (GEO) platform built to help brands monitor, analyse, and improve their presence across AI-powered search engines. It focuses on measurable AI search visibility signals, competitive insights, and actionable optimisation recommendations.

Key Features

• AI search visibility tracking over time

• Citation and brand sentiment analysis in AI results

• Competitive benchmarking across AI search engines

• Website audits for AI comprehension

• Content gap detection and optimisation insights

Pricing

• Essentials: $20/month (120 credits)

• Pro: $99/month (1,200 credits)

• Enterprise: $780/month (12,000 credits)

Scrunch AI

Scrunch AI is an AI visibility and LLM monitoring platform focused on helping brands understand how AI assistants like ChatGPT, Perplexity, and Claude interpret, crawl, and reference their websites.

Key Features

• Brand presence tracking across major LLMs

• AI agent traffic monitoring via Google Analytics

• AI bot activity and crawler identification

• AI content interpretation insights

• Agent experience platform for AI-optimised sites

Pricing

• Explorer: $100/month

• Growth: $500/month

• Enterprise: Custom pricing

Otterly AI

Otterly AI is an AI search visibility platform designed to help brands track mentions, citations, and share of voice across the fastest-growing AI-powered search and assistant platforms.

Key Features

• Brand mention tracking across major AI platforms

• Share of voice monitoring in AI search results

• Keyword-to-prompt conversion

• Link citation tracking in AI responses

• Brand position and sentiment tracking

Pricing

• Lite: $29/month

• Standard: $189/month

• Premium: $489/month

Semrush AIO

Semrush AIO is an enterprise-grade AI visibility and LLM monitoring solution built on Semrush’s industry-leading search data. It helps brands track, scale, and measure AI search visibility while directly tying performance to traffic and revenue impact.

Key Features

• AI visibility tracking across global LLM prompts

• Brand mention, citation, and sentiment monitoring

• AI visibility strategy and executive reporting

• Website optimization for AI discoverability

• Traffic, conversion, and revenue impact analysis

Pricing

• Starter: $199/month

• Pro+: $299/month

• Advanced: $549/month

Am I on AI?

Am I on AI? is an AI search visibility and LLM monitoring platform focused on helping brands track how often they appear in AI responses and take clear, guided actions to improve that presence and attract customers from AI search.

Key Features

• AI brand monitoring across ChatGPT and AI search platforms

• AI prompt and competitor rank tracking

• Citation and sentiment analysis in AI responses

• Weekly AI visibility reports with action items

• AEO recommendations and execution guidance

Pricing

• Single: $100/month (Track 1 product, up to 100 prompts, weekly scans)

• Multiple: $250/month (Track 3 products, up to 300 prompts, weekly scans)

AthenaHQ

AthenaHQ is a generative engine optimisation (GEO) platform built for marketing teams looking to increase brand visibility and citation rates across AI-driven search experiences such as ChatGPT and Perplexity.

Key Features

• Real-time AI prompt and brand sentiment monitoring

• Narrative-based GEO recommendations

• Automated content updates via on-brand content agents

• Competitive AI visibility and citation analysis

• GEO scoring for AI search visibility measurement

Pricing

• Self-Serve: $95/month (first month 67% off)

• Enterprise: Custom pricing

Nightwatch

Nightwatch is an advanced SEO and performance tracking platform designed for fast-growing teams that need accurate, scalable insights across traditional search and AI-driven discovery.

Key Features

• AI-driven keyword and prompt research

• AI prompt performance tracking

• Technical site audit and issue detection

• White-label and automated reporting

• Search simulation for unbiased results

Pricing

• Starter: $39/month (billed monthly)

• Pro: $99/month

How to Choose the Best LLM Tracking Tool for AI Visibility

The first step to choosing an LLM tracking tool is to clearly define your must-have and nice-to-have features. Start by identifying what you need to measure, such as AI search visibility, brand mentions, citations, prompt performance, or competitor presence across platforms like ChatGPT, Gemini, and Perplexity. Once that list is clear, remove any tools that do not meet all your must-have requirements. This alone will quickly narrow your options.

Next, evaluate pricing. Eliminate tools that fall outside your budget, then compare the remaining options based on the value they deliver. Focus on which platforms offer the strongest combination of AI visibility tools, LLM monitoring tools, and actionable insights at a reasonable cost. At this stage, your shortlist should be down to two or three tools.

From there, test usability and real-world performance. If free trials or demos are available, involve team members who will actually use the platform. The tool should be intuitive, require minimal onboarding, and present AI search visibility data in an easy-to-understand, actionable format. Clear dashboards, reliable tracking, and fast insights are essential for adoption and long-term success.

Finally, assess the level of support and strategic guidance each provider offers. When features and pricing are similar, responsive support and hands-on expertise can make a meaningful difference. AI search and LLM visibility are still evolving, so access to knowledgeable partners who can help interpret data and guide optimisation is critical.

This is where Vryse stands out. Designed for both local businesses and enterprise teams, Vryse offers flexible plans with no long-term contracts, full transparency, and the freedom to cancel anytime. The platform focuses on KPIs that actually matter, helping brands connect AI search visibility with traffic, leads, and revenue.

Vryse has helped 50+ B2B and D2C brands achieve up to 300% month-over-month organic traffic growth and significant gains in qualified leads from Google and AI search. Clients consistently highlight Vryse’s deep technical expertise, clear execution, and measurable results, including up to 500% growth in qualified leads and a 400% increase in AI-driven traffic in just three months.

If you are looking for a practical, results-driven approach to AI search optimisation and LLM tracking, Vryse offers both the technology and the expertise to help you scale.

Book a free consult with Vryse to see how you can improve your AI search visibility and turn insights into real business growth.